DIRECTION OF ONLINE RETAILING: IN THE CONTEXT OF UNITED ARAB EMIRATES
Abstract

Author(s): Dr. Ashok Chopra

The primary objective of this research paper is to generally examine and analyze the scope and future of online retailing in U.A.E. In order to get more accurate results, the main objective of this research is divided into very specific contexts which all explored the concept of online retailing in U.A.E. One particular concept to examine was to find out the current attitude of the U.A.E population towards online shopping on U.A.E based web stores. Furthermore, it is vital to identify what this population bought in general and specify which category of products they are mostly interested in. The other area to look at was to find out what commonly motivated the UAE people to go online and buy their preferred items instead of going to a physical shop. Finally, to discover how a typical online retailer performed in U.A.E in terms of security, costs, product offerings, and attracting customers. The final stage includes an analysis of the information and findings, hence a more in depth look at the whole issue. Therefore, a conclusion is drawn to foresee the future of online retailing in the UAE and how to succeed in this particular field.

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Citations : 58

Journal of Harmonized Research in Management received 58 citations as per google scholar report

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