Author(s): Abdul Latif, Mohsin Hossain, Kazi Shamzid Alam, Jahidur Rahman Rumen
The primary objective of the study is to analyze the reason of increasing numbers of primary schools in one of the divisional cities of Sylhet. As a descriptive empirical analysis this paper used ra ndom sampling to collect data from primary sources along with secondary sources from research articles, books, newspaper, magazines and other reading materials. A well structured questionnaire was prepared by which primary data were collected from 100 people of different professions and different income structure except the lower income marginal group. By the processing of the data through Microsoft excel 07 and SPSS 19, the researchers analyzed the outputs from scientific and logical perspectives. It is found that availability of the element of quality services attract the customers who bear significant opportunity cost to get the quality services that have a very significant long term values. Guardians’ showed their preference on private primary schools for the better future of their kids in the presence of incentive added free offering education by the Govt. primary schools. Though it is evident that customers are favoring private primary schools but they are not satisfied with the performance of them in all respects. So, the elements of quality services such as better teaching, proper teacher student ratio, curriculum, infrastructure and sports facilities are to be emphasized by both types of school for regaining the customers and for retaining them with the common objectives of attracting more customers. Key Words: Govt. and private primary school, guardians, service quality.