A MOMOLICIOUS START UP ? ?WOW MOMOS?
Abstract
Author(s): Manpreet Wadhwa
It is difficult when it comes to food. Especially when you think of introducing something in the market that is already invented, created, easily available. But this start up story makes one believe t hat you just need some courage and one idea to be successful. Yes! Just an idea can make you successful. Wow Momos is that idea. Wow! Momo is a chain of fast food restaurants headquartered in Kolkata, specializing in Momos, a dumpling popular in Nepal and parts of Tibet and India. It was established in 2008 by Sagar Daryani and Binod Homagai, alumni of St. Xavier's College, in Kolkata. It has spread across the city to Chennai, Pune, Bengaluru, Kochi, Delhi NCR, Mumbai, Bhubaneshwar. The brand has grown rapidly to become the country's largest momo chain in terms of volumes, turnovers & innovations. Their menu caters to 12 different flavors of momos available in steamed, fried & pan fried formats largely in white & brown flour variants. They have smartly innovated & invented to create Sizzler Momos, MoBurg (Momo Burgers), Momo Chats etc. And to top it all, even their dessert is a 'Chocolate momo. The research article gives a breif about the man behind wow momos. His hard work in making the brand so successful. A brand that as very recently raised its 1st Round of Investor Funding of over 2 Million USD at a 100 Crore Valuation from The Indian Angel Network (IAN) in just a decade.
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