A STUDY ON IMPACT OF SOCIAL MEDIA IN BUYING BEHAVIOR OF CONSUMER/CUSTOMER WITH SPECIAL REFERENCE TO RAIPUR CITY
Abstract
Author(s): Geetanjali Naidu and Sunil Agrawal
In today's scenario social media became a very useful tool in buying behavior decision making. it is influencing customer/consumer in a dynamic manner. Now customer/consumer is taking help of social media regarding purchasing of any product. Social media like face book twitter Skype are going to play a very important role in consumer/customer buying behavior decision making. Now in today's scenario social media like Blogs, LinkedIn, face book, twitter, Skype, etc. are playing a very important role in consumer buying behavior decision making process directly and indirectly. In recent trend of innovation in management social media becomes powerful and cost free approach to promote product to consumer. As per the survey result India's 75% youth are using social media for sharing their thought and views and comment in different area of country. In our research study we try to find out impact of social media in buying behavior of consumer/customer with special reference to Raipur city.
