Author(s): Altaf Hussain Samo* & Ummara Qureshi
Whether it is a developed country or developing the issues related career advancement and guidance are becoming increasingly important for all the students in universities and institutes due to incr ease in career indecision, career decision- making, work adjustment, and career education. Pakistan where literacy rate is little above 57% of which only around 5.3% get higher education where the many universities are not having the career development centers dedicated to counsel and guide the students ; majority of students go through self guided mechanism or the wishes of their parents to choose a field of study or career in their life. This paper tries to explore the different factors that female students considered for choice of her study to career. The team at career development center Sukur IBA has proposed a study of female students studying in various classes at Sukkur IBA so that they can find out what sources of information available to them for choosing their career and what kind of advice and support available to them from their parents and institute during their study, so that an strategy can be developed for providing proper career guidance service to the female students during their studies at Sukkur IBA.