Journal of Harmonized Research in Management

EVALUATING THE SUPPORT SERVICES IN EDUCATIONAL SECTORS ON THE VIEWPOINTS OF CUSTOMERS AND CONSUMERS: A STUDY ON THE COACHING CENTERS OF SYLHET CITY

Abstract

Author(s): Abdul Latif, Md. Amik , Jerin Akter

This paper is an outcome of the study aimed to evaluate the education support services provided by coaching centers because of failure of formal institutions in providing optimum satisfaction. The stu dy was based on primary sources of data although secondary sources of data were used to conduct the study and to construct the paper. The data were collected through structured questionnaire from 200 students of schools and colleges and 100 guardians and processed through Microsoft Excel 2007 and SPSS 19. The outputs were interpreted by judgments of the researchers objectively and subjectively. Present study found that availability of five elements of better service quality; reliability, responsiveness, assurance, empathy and tangibility in the support service providing coaching centers make the consumers and customers ready to spend their time, money and efforts to consume those services. Keywords: Educational Support Centers, Coaching centers, Service Quality