HOW DOES CONSUMER INNOVATIVENESS AFFECT USAGE BEHAVIORSAND SATISFACTIONOF SMARTPHONE USERS - THE MODERATING ROLE OF GENERATIONS
Abstract

Author(s): KeeKuo Chen

This paper examines the relationships among custome r innovativeness, including novelty information seeking, independent decision and reluc tance to adopt new products, smart phone usage behavior, perceived innovation attributes, and cust omer satisfaction; the moderating effect of generations on this relationship is also investigat

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