INTRODUCING WEB GEOGRAPHIC INFORMATION SYSTEM IN AGRICULTURE ? ANALYSIS OF TWO START-UP SOLUTIONS IN SERBIA
Abstract
Author(s): Ljubica Kazi, Dragica Radosav, Madhusudan Bhatt, Amar Kansara
Start-up could be considered as a solution that is innovative and leads to opening new business opportunities, as well as a type of company that is new and growing, starting to promote new products an d services, based on innovations. Aim of this paper is to present innovative solutions and activities in the field of establishing web based geographic information system in the agriculture. Special part is dedicated to the analysis of related research in this field. Particular aim is to analyze the start-up solutions of web-based geographical information systems that are applied in Serbian agriculture sector. Two leading software solutions (First solution is www.agrosense.rs developed by Biosense Institute; Second solution is www.knjigapolja.rs developed by company Yuteam Software) are analyzed from the functionality aspect. These solutions are analyzed from the aspect of market establishing methods, existing results and opportunities, i.e. methods and results in establishing the solution to be used by as-many-as-possible software users. This case study shows many functional similarities in the developed software solutions. Companies performed the solutions marketing via specially designed web pages and presenting solution at conferences and publications. Particularly important part of marketing is linking with other related business companies, scientific and government-based institutions. Existing results show high potential of using such software solutions in agriculture regions, such as Vojvodina (north part of Serbia).
