Journal of Harmonized Research in Management

MANAGING INTELLECTUAL PROPERTY IN GLOBAL SUPPLY CHAIN MANAGEMENT

Abstract

Author(s): Ashish Jaiswal*and Sachin Raghuwanshi**

 Information sharing among business partners forms the foundation of the Intellectual Property Supply Chain: customers and vendors, agents and distributors, producers and creative, marketing and lega l. Unique to intellectual property, any single company or individual may play from one to all of these roles. Over the past decade the Internet has simultaneously increased marketplace complexity and allowed partners to demand more timely and detailed information. In cases where the end-product itself is digital (music), actual delivery becomes an integral element of information flow. Intellectual Property stakeholders in physical products (apparel designers) wish to monitor final consumer distribution as well. This research tries to managing intellectual property in global supply chainrelationship to the management of IP and innovation generation