RELATIONAL DIRECTION MODEL (RDM) OF E-RETAILING DEVELOPEDDURING RESEARCHON DIRECTION OF ONLINE RETAILING: IN THE CONTEXT OF UNITED ARAB EMIRATES
Abstract

Author(s): Dr. Ashok Chopra

Global revenues in 2013 from online retail sales have crossed the $1Trillion barrier, getting an extra push from the expected jump in Internet user numbers. The primary objective of this research is to generally examine and analyze the scope and future of online retailing in UAE. In order to get more accurate results, the main objective of this research was divided into very specific contexts which all explored the concept of online retailing in UAE at the final point. One particular aspect to examine was to find out the current attitude of the UAE population towards online shopping based on UAE web stores. And further look into what commonly motivates the customers to go online and buy their preferred items instead of going to a physical shop. Final aim of this study was to discover how a typical online retailer performs in UAE, in terms of security, costs, and product offerings. This study is an exploratory in nature, and both primary and secondary data is deployed. Secondary data is collected from one hundred thirty academic journals (e-journals) from different parts of the world and text books studied from literature review perspective; The Primary data is collected by executing an online survey served through questionnaire (questions resulted from factors and variables collected through studying e-journals).

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