Author(s): Dirriba Idahe, Lemma Zemedu, Endrias Geta
This study was carried out to assess the structure, conduct and performance as well as major production and marketing constraints of Sheno butter market in Kimbibit District. The study took a random sample of 128 butter producer households and 31 butter traders using multi-stage sampling procedure and employed a probability proportional to sample size sampling technique. Both primary and secondary data were used for the study. Descriptive and test statistics were computed to describe demographic, socioeconomic and institutional characteristics and livelihoods of sample households and traders. Following the market structure criteria of concentration ratio (CR), Sheno butter market showed competitive nature in the Aso, Sheno and Addis Ababa market with CR of 18.44%, 22% and 32.41%, respectively. The maximum total gross marketing margin in the chain was 42.71% and Producer’s share of the consumer’s price was found to be highest along producers – consumers’ market channel (channel I).