STUDY OF MOMPRENEURIAL START-UPS
Abstract
Author(s): Krupa Brijesh Shah
India is a land of women entrepreneurs. A new genre of women entrepreneurs i. e. Mompreneur is evolving. Mompreneurs are those who first turn mothers and then marry maternity with entrepreneurship. M others see the the world through different lens and that is reflected in their business ideas and working models. Mompreneurs have created their businesses that fulfill daily household needs, make business as well house work easily operative, bring out accessible education models for children and other new generations techniques to simplify life. The research study has 20 mompreneurs of Mumbai who started afresh bringing new business ventures into existence after a break. The objectives of the research is to find out the motives of mompreneurs to start their ventures, problems faced in managing it, ability to deal with the maternity pause and fresh ideologies that a startup brings in business.
