THE PROFILE OF A START UP ENTERPRISE IN TOURISM
Abstract
Author(s): Saraswathi Moorthy
Tourism refers to the activity undertaken wherein people travel and move from one place to another mainly for pleasure. Start ups refer to any newly established business. The article attempts to exam ine the profile of a start up enterprise in Tamilnadu. The information obtained has helped to bring out the social relevance of the business, the challenges to be faced by tourism enterprises , future plans and impact of such tourism ventures .
