Author(s): Bhumika Sharma
India's obsession with gold is well known around the world. To most Western commentators, this obsession seems irrational, and Indian people seem like incurable gold bugs. However, on closer examination, gold ownership in India is neither excessive nor irrational. The strong price increase seen for gold in recent years has been the result of a complex of short-term factors including a weak dollar, low real interest rates, and high levels of financial stress and central bank quantitative easing policies, which may have raised the tail risk of high inflation. Introduction this part gives overall information about the consumer behavior of Indian Gold customers. It also includes findings, suggestions and conclusions about the study. Findings above 50% of the respondents are females.